Finally you can demonstrate the effectiveness of targeted billboard advertising
Billboard advertising has long been plagued with the challenges of limited exposure time, poor targeting and an inability to measure effectiveness. Ad copy and imagery is often based on the worst case scenario--cars going too fast for people to engage with much information. Methods for calculating the number of people exposed to a message has lacked the kind of data that would make the exercise meaningful.
INRIX solves these issues for advertisers by providing valuable insight into the people who pass by your billboards, enabling you to better target your message and measure results moment-to-moment.
INRIX data and analytics give comprehensive understanding to all the ins and outs of traffic, and the drivers engaging with your billboards.
By tabulating pinpoint-accurate vehicle volumes and speed, sorted according to days of the week and times of day, you can effectively tailor the length and tone of your message. And, by understanding real and in-depth numbers related to all aspects of vehicle movement, you can make better assessments leading to more powerful marketing decisions.
Analytics to inform and adjust billboard messaging based on speed of traffic.
Historical data that provides actual vehicle counts rather than estimates.
Pinpoint-accurate vehicle volumes and speed, sorted according to days of the week and times of day.
The real-time traffic triggered campaign utilizes an XML feed, which pings the INRIX server on each ad rotation and displays the appropriate creative based on the up-to-the-minute traffic data.
Lear MoreThe oldest medium in the world continues to innovate in the digital age, expanding its cutting edge system of audience measurement to report on people who are noticing digital out of home ads as they pass them at various speeds throughout the day.
Learn MoreIn addition to optimizing out of advertising, INRIX can assist retailers with demand driven site selection and evaluation.
Learn MoreA cloud-based suite of location intelligence solutions to help you make smarter, faster and data-driven decisions.
Learn MoreLeveraging the power of artificial intelligence to deliver the most precise & actionable traffic information available — getting you there faster, & safer than ever before
Learn MoreAccurate origin-destination data to better understand the movement of people and the drives they take.
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